![]() In Ashburn, the cost of electricity is 20% lower than the natural average. ![]() But now? Due to the favorability of the region for data center development, acres are currently being sold like hotcakes for $1 million or more. Cost of Land in Ashburnįirst, the land was available at reasonable prices. Several purely practical factors considered together pinpointed Ashburn as the ideal place for Internet and fiber network expansion. This begs the questions: Why is Ashburn the site of such data storage dominance? Why Ashburn? No other markets across the seven continents approach the rate at which the Ashburn area is increasing in new data storage projects. London is a distant second, with only about half the capacity, at 559 megawatts (MWs) of inventory.ĭata Center Alley shows no signs of slowing down, with 557 MW of data center storage either under construction or in the planning stages. The data center market in and around Ashburn, in Northern Virginia, became, not long ago, the first in the world to surpass 1 gigawatt of overall data center capacity. Grasping the Scope of Ashburn’s Data Center Market ![]() That particular spot on the map is where an estimated 70 percent of the planet’s Internet traffic flows each and every day. The Internet became available to the public in 1991, and by the late 1990s, Ashburn and its surrounding region of Northern Virginia was identified as an ideal location for data centers and storage of massive amounts of data. A physical location is required for the networked computer servers in a data center. Loudoun County has similar renown and is called “The Center of the Internet” and “Data Center Alley.” Online data isn’t stored in a “cloud,” of course. Ashburn, a city in Virginia’s Loudoun County about 34 miles from Washington D.C., is widely known as the Data Center Capital of the World.
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